Smucker's case Study Example | Topics and Well Written Essays - 500 words

Smuckers - Case Study ExampleThey make use of digital marketing initiatives such as search-based ads, banner ads on websites and mobile phones, and ads on social networking sites such as Facebook and Twitter. In terms of their acquirement strategy among product lines, they practice the horizontal acquisition which is they acquire companies in the equivalent industry segment.The Smuckers brands exhibit a strategic fit because they all belong to the processed food industry. Furthermore, their brands have the same distribution network and target markets. Their products are all sold at supermarkets. Even the manufacturing and operations of their various products have a strategic fit, creating economies of scale.One believes that it further makes sense for Smuckers to expand their business line-up within their core businesses. Expanding beyond their core businesses would be difficult because the marketing strategies that they postulate to implement might need to be different. Moreover, expanding beyond ones core of business would mean extensive research on their part and they might not have the competency in that business.2. Use the appropriate course models to (1) identify at least four major macro-environmental trends and issues in the geographic domains where J.M. Smuckers operates, and (2) indicate the level of strategic caution each of these should be given.The first major macro-environmental trend that affects Smuckers is the growing trend of women working outside the home thus, an increase in the number of meals eaten out. This manner that the household budget for processed foods and beverages, like those sold by Smuckers will decrease and will be redirected to the budget for eating out. The level of fear that must be given to this should be minimal. Another macro-environmental factor that affects the industry is the current recession and economic slowdown experienced